I've been living and breathing social media marketing for over two years now! In this time, I've tried many different apps, tools and websites to help me with my content creation and discovered some firm favourites.

Read on for five of my favourite marketing tools, covering everything from editing videos, to writing captions, and even where to find content ideas!

Best tool for Creating Graphics - Canva

Although video content may be "king" on most social platforms, that doesn't mean graphic content isn't still impactful. Whether you need a template for a quote post, for your invoices and project proposals or a new logo - Canva has you covered. It's the first platform I recommend for those wanting to get into design work. It's super easy to use (with pre-made templates you can edit!) and they offer a FREE plan! It truly has everything you need to curate a beautiful social media feed.

Best free app for Editing Videos - CapCut

I've been using CapCut these past few months to edit all my videos on TikTok and Instagram and honestly, I don't know how I was surviving without it before! It has everything you need to edit your videos like a pro - from cool transitions, to auto-captions and adding fun text. I found it super easy to use so it's the perfect app for those new to video editing too. They have a paid and FREE version too!

Best Free Social Media Post Scheduler - Facebook Business Suite

I'm surprised that so many people don't realise you can schedule your Instagram and Facebook posts for FREE within the Facebook business suite platform! If you're not wanting to pay for a scheduling software, then why wouldn't you use the free one Facebook provides? The platform is UNLIMITED, so you can schedule as many photos or videos you want for the month. You can also preview how your post will look within your Facebook or Instagram profile. Highly recommended!

Best Tool for Finding Content Ideas - AnserThePublic

Here's a great hack for you! If you struggle to come up with content ideas, or are wondering what kinds of questions your audience wants answered, then AnswerThePublic is a great tool. Just search your industry, or topic, within the platform and they'll show what questions and phrases members of the public are most searching for. This is such an easy way to get an insight into your audience's pain points so you can create posts that directly answer their questions!

Best Tool for Writing Social Media Captions - CopyAI

I discovered CopyAI this month and I'm loving it! It's a website that generates caption ideas based off the topic of your post or information you provide. You can also choose different tones for your captions, like witty or persuasive, to better enhance your copy. Their AI is amazing and has created some great caption and hooks for me to use on my social posts. The only issue is their free plan is limited, so use their tool sparingly if you're not wanting to pay for their paid plan.

I hope this post has helped inspire you on your content creation journey! If you every need any advice, or have any questions, drop us a DM on Instagram 😊💚